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73 Walton: A New Home for Beauty on Walton Street


Walton Street has long been one of the neighbourhood’s quieter pleasures, a run of boutiques and restaurants threading between Brompton Road and the Chelsea edge of Knightsbridge. Its newest arrival, 73 Walton, brings something the area has been missing: a beauty and lifestyle destination built entirely around the ritual of getting ready. Curated by Empera and set across three floors at number 73, it gathers a blow dry studio, private appointment spaces, brand activations and a ground-floor café under a single roof, positioning itself as a considered, high-touch home for beauty, wellness and culture.

At its heart is the blow dry destination, where walk-in and bookable services are delivered by Empera-curated artists, the stylists behind many of London’s most photographed looks. The experience is designed to feel indulgent rather than routine, with details such as red light therapy during the hair wash, head spa rituals and custom-designed robes turning a standing appointment into something closer to an occasion. The setting is fashion-led and unhurried, spread from the main blow dry floor to the shampoo stations and glam seats above.

For moments that ask for more, there is the 73 Suite, a private, hospitality-led space for bridal mornings, birthdays, celebrations and pre-event preparation. Here a chosen team of Empera artists works in a dedicated room with champagne, photography and full creative direction, available as a standalone booking or in partnership with brands looking to host something intimate for their own communities. The same space turns outward as an event venue, hosting activations, press events, masterclasses and influencer gatherings on a dry-hire or partnership basis, with Empera’s artist network and community reach extending each occasion well beyond the room itself.

Beauty at the Seventy-Third Hour

On the ground floor, 73 Hours reframes the smoothie bar as something more deliberate. Built on the idea that every ingredient carries the imprint of where it grows, each blend is designed for effect as much as flavour, to restore, revive and reconnect. The menu reads like a set of destinations in miniature: Nordic Balance pairs banana, carrot and kefir for gut health; Amazon Canopy layers coconut, avocado, collagen and mango; Violet Hour brings together blueberry, raspberry, vanilla, collagen and yogurt; and Peak Blush leans on strawberry, coconut and cordyceps for skin. Alongside the smoothies, the café serves matcha and coffee, making it as much a daily stop as a pre-appointment ritual.

That balance of the everyday and the elevated is what makes 73 Walton feel at home in the neighbourhood. Brompton Cross has always rewarded the places that do one thing beautifully and mean it, and 73 Walton arrives with a clear sense of both craft and character, a new address for anyone who treats getting ready as part of the pleasure. The salon is open Tuesday to Saturday, 10am to 7pm, with the 73 Hours café open Tuesday to Sunday, 10am to 6pm.

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