Head Chef Roberto Roncolato takes direct inspiration from the artwork, translating its colours, textures and seasonal references into a limited-edition menu. The standout is a bespoke dessert, Eggshelled Garden, created specifically for the activation, with all proceeds going directly to Elephant Family. Alongside it, a signature cocktail is positioned as a charity pour, extending the concept beyond the plate and into the bar.
There is a simplicity to the fundraising approach that works. A discretionary £1 donation is added to guest bills, and visitors arriving via Elephant Family are offered a food and beverage incentive, encouraging participation without overcomplicating the experience.
More importantly, the collaboration has substance behind it. Elephant Family’s work focuses on protecting endangered Asian wildlife and their habitats, tackling issues like habitat loss and human wildlife conflict. The activation at The Franklin acts as both a fundraiser and a platform to bring that mission into a more visible, lifestyle-led setting.
What makes this worth noting is not just the aesthetic. Plenty of hotels can stage something visually impressive. This works because the elements align. The artwork informs the food, the food supports the cause, and the whole experience feels cohesive rather than bolted together.
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