This August, FRAME released its third annual Modern Man campaign and coffee table book, photographed by Co-Founder and Chief Creative Director Erik Torstensson.
2023’s campaign features a diverse set of men that embody the brand’s spirit: every day luxury with a modern edge. Models Cherokee Jack and Tanner Reese, celebrated Tattoo Artist Jonboy, Restaurateur Emilio Vitolo, DJ Isaac Hindin-Miller, Photographer Tyrell Hampton, Interior Designer Colin King, Creative Directors Chris Hessney and Marcos Fecchino, Stylists Matt Holmes and Seppe Tirabassi, MILK make-up’s Mazdack Rassi, Up Next Designer’s Albert Ayal, SNL’s Michael Longfellow, The All American Rejects’ Tyson Ritter, Artist Sloane Angell, and Actor Johnny Lowe are amongst the notable faces spread across the pages of this campaign.
FRAME has become an iconic staple in the wardrobes of today’s professional athletes’ off-duty style. Some of these stars are also featured in the campaign, including basketball players Bobby Okereke (New York Giants), Brandon Ingram (New Orleans Pelicans), Jarred Vanderbilt (Los Angeles Lakers), Nic Claxton (Brooklyn Nets), Precious Achiuwa (Toronto Raptors), and Rudy Gay (Utah Jazz), tennis player Taylor Fritz, and soccer player Jalen Neal (LA Galaxy).
The campaign features designs from FRAME’s newest collection of staples, including boxy jackets matched paired back with tailored sweaters that create an air of casual refinement unique to FRAME’s legacy of luxury. Utilitarian-esque trousers round out the collection with a clean edge contribute to the brand’s integrity of design and further elevate the looks with understated class.
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