With an irreverent play on the ubiquitous ‘do not disturb’ hotel sign, the brands have created the new must-have in the ‘Privacy Please’ emblazoned sweaters and bombers, which will surely be snapped up by the collaborations’ devoted fans. FRAME co-founder, Erik Torstensson says, “Taking the identity of a luxury hotel and creating a collection was a little unconventional when we started this collaboration three years ago. We thought it would be a cult project for our friends, but the commercial success was unprecedented. Part three is a much more elevated look at wardrobe staples in the FRAME X Ritz Paris aesthetic. From the quilted leather bomber to the most luxurious slippers each piece is refined enough to transport you straight to a suiteat Place Vendome, no reservation necessary.”
The Ritz Paris, General Manager, Laurent Herschbach says, “This new capsule collection is a testament to the incredible success of our collaboration with FRAME, which began in 2021. It combines the timeless elegance of the Ritz Paris with the contemporary, high-end style of this renowned American brand. A chic yetcasual capsule that will once again appeal to discerning fashion enthusiasts.” The 37 piece limited edition collection will be available at Frame, Draycott Avenue, Brompton Cross.
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