To mark the launch, acclaimed photographer Alasdair McLellan celebrates the heart of NYC with his emotive depiction of the Brooklyn Bridge. McLellan sets a quintessential New York scene, cleverly juxtaposing the historical Parisian institution with the modern spirit of native New Yorkers. FRAME connects both cultures, introducing Ritz Paris to a wider and more diverse demographic. Showcasing Ritz Paris as it has never been seen before. Uniting the two cities; McLellan shines a light on both fashion metropolises, for a cross-continental audience.
Bringing The City of Light to The Big Apple. “Ritz Paris is an institution of French culture and an embodiment of the capital’s history and timeless elegance. We are thrilled to have created a second collection that we feel celebrates both Ritz Paris and FRAME’s beautifully aligned vision of everyday outfitting.” Erik Torstensson, Co-Founder and Chief Creative Officer of FRAME. “A second opportunity to share our brand’s identity outside of our historical avenues has been incredibly exciting. Our partnership with FRAME allows Ritz Paris to immerse its reputable stature upheld since 1898 with FRAME’s creative and dynamic style and
concepts.
You’ll find the full collection in their flagship store on Draycott Avenue, Brompton Cross London.
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