General

Loop Generation: Redefining Sustainable Fashion at Brompton Cross.


Fashion, as glamorous and alluring as it may seem, harbours a dark secret: its staggering contribution to environmental degradation. Every year, the UK alone discards clothing equivalent in weight to the iconic Empire State Building, a shocking reality that demands immediate action. In response to this pressing issue, in 2019 co-founders Ewa Kozieja and Piotr Krzymowski launched Loop Generation, in a small boutique on Brompton Road with a mission to revolutionise the fashion industry through sustainable practices.

Now in a new, much larger store at 171-175 Draycott Avenue, Loop Generation beckons fashion enthusiasts into a realm where luxury meets eco-consciousness. Here, visitors are welcomed into a space that defies conventional notions of second-hand shopping, with expert curation and quality. The new flagship on Draycott Avenue, is a whopping 3,085 square feet inviting patrons to explore and embrace sustainable fashion in all its elegance and allure.

With a successful following of fashionistas the brand has found success both in store and online and in 2022 welcomed fashion entrepreneur Tom Singh and Dragon’s Den Touker Suleyman as their primary investors. “Their support propels us forward on our journey towards a cleaner, greener future, empowering us to lead by example as an independent and ethical business within the fashion landscape.” Said founder Piotr.

Join Club Loop

At the core of Loop Generation lies the belief that sustainability extends beyond mere consumption—it is a lifestyle. Which is why they have also created Club Loop; a pioneering service designed to elevate the sustainability quotient of their clientele. The concept is simple yet profound: extend the lifespan of your pre-loved items by seamlessly reintroducing them into the fashion ecosystem.

So, how does Club Loop work?

Email Them: [email protected], with your intention to part ways with your Loop Generation item.

Return The Item : Once they receive your item, either through shipping or directly at our London store, our team meticulously inspects its condition, preparing it for its next journey.

Get Paid: Upon finding a new home, you’ll receive a remarkable 85% of the selling price.

Co Founder Ewa Kozieja adds, “By joining Club Loop, you not only contribute to reducing fashion’s environmental footprint but also participate in a cycle of sustainability that champions both style and conscience. As we continue to forge ahead, Loop Generation invites you to join us in redefining the narrative of fashion—one where beauty, innovation, and sustainability intertwine to create a brighter, more equitable future for generations to come.”

The Doors are now open at 171-175 Draycott Avenue for your conscious fashion journey to begin.

Find out more
SHARE THIS POST

Back to all posts Next Post

@BromptonCrossLondon