Serra Kirdar

Dr. Serra Kirdar, a New Yorker of Iraqi-Turkish descent, launched Serrakirdar.com (previously known as EvolutionSK) with the belief that fashion can continuously evolve and remain exciting, while still being relevant to our multifaceted lives. As a PhD graduate from Oxford University, Serra is passionate about education and women’s empowerment, particularly for women from the Arab world. Her father’s background as CEO and Founder of Investcorp, a private equity firm that bought luxury brands including Tiffany and Gucci, exposed her to the world of corporate fashion from an early age, which influenced her direction for Serrakirdar.com.

“Every facet of one’s life affords us a way to behave and dress and live. I’m a subscriber to glamour as much as comfort”.

Serra’s lifelong passion is to seek out and support emerging artists and designers around the world, blending styles together to create a unique shopping experience. Serra merges the worlds of fashion and lifestyle through Serrakirdar.com, an e-commerce marketplace that showcases talent and creativity from all over the world.