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THECONRANSHOP x It’s Nice That 


As part of London Design Festival 2022, The Conran Shop is partnering with art and design publication It’s Nice That for a new immersive installation. Meet Me In The Metaverse will take over The Conran Shop’s Chelsea location and will be open to visitors from now, right through to October 2022.
The installation will see the digital and the physical collide in a playful exploration of the virtual realm known as the Metaverse, and of design’s role within it. Meet Me In The Metaverse will feature curated items from The Conran Shop, but not quite in the display you might expect, as digital artists rework these iconic forms into never-before-seen objects. Visitors will see The Conran Shop’s front windows turned into an experiential digital landscape, before they head inside to an immersive installation.

Meet Me In The Metaverse

Meet Me In The Metaverse brings together six digital artists to reimagine design objects by the likes of Fritz Hansen and Pierre Paulin, as well as Conran Shop originals. Whether it be a lounge chair created in 1952, a modular sofa designed by a recent Young Design Talent awardee or the classic, humble coat stand, the collaboration sees The Conran Shop’s Autumn Winter collection brought to life in a creative new way in the digital realm.

The cohort of artistic talent has been curated by The Conran Shop in collaboration with It’s Nice That, an award-winning publication that exists to support and champion creativity. The six selected artists are: VR sculpting duo Yonk from The Hague; New Delhi-based visual artist and designer Khyati Trehan; Parisian 3D art director Laurent Allard; CGI and AR design duo Morbo; London-based visual artists Chris Golden and Christie Christie; and Brazilian graphic designer and art director Pedro Veneziano.

Lucy Bourton, Senior Editor at It’s Nice That, said:
“In collaboration with an incredible group of future-facing digital artists, we hope this installation showcases how virtual experiences can be grounds for playful experimentation. Inspired by The Conran Shop’s ability to curate iconic designs and future classics, we hope visitors will become inspired by the possibility of digital and physical worlds colliding.”
It’s Nice That

It’s Nice That is a media company based in London with a mission to champion creativity. Founded in 2007, It’s Nice That has grown across many platforms and now reaches over two million people each month. These platforms include the It’s Nice That website, social media channels, a podcast, and our monthly talks series Nicer Tuesdays. It’s Nice That is part of the The Hudson Bec Group, an independently owned group of companies with the shared mission to enable creativity to thrive.

The Conran Shop
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