“By utilising resin, we had the freedom to craft distinct shapes and explore a palette of
vibrant colours that would be difficult to achieve with other materials,” says founder Rocky.
“Colour is a core part of the Roxanne First DNA, and Bubblegum amplifies it – both in
intensity and scale—to create chunky, toy-like pieces. The name taps into my own childhood memories – chewing gum, sticker collections, and carefree fashion. It has that playful, retro, Y2K-inspired vibe. It’s that same feeling of putting something together yourself, the way we used to with friendship bracelets.”
While the collection taps into childhood nostalgia, it stays true to Roxanne First’s elevated
aesthetic. Resin charms can be effortlessly styled alongside a new range of fine
jewellery—featuring solid gold, sapphires, and diamonds—for those who want to go all-out.
Come June 2025, RF launches a brand new builder tool on its website, allowing clients to
design and customise their own piece, with the ability to see their creation come to life in real
time.
Prices start at £145, with the full collection available online and at the Roxanne First flagship
store at 97 Walton Street, Brampton Cross SW3.
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